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Low-fare VivaAerobus to launch flights from DFW to Mexico

Mexican low-fare carrier VivaAerobus announced Friday that it will launch service at Dallas/Fort Worth Airport in March.

The airline, half-owned by European low-cost leader RyanAir, said it will operate flights to Guadalajara and Monterrey three times a week starting March 28. It will add flights to Cancun in July, said Vincent Hodder, the chief commercial officer.

“The links between Texas and Mexico are very, very strong. … We know the demand is there,” Hodder said. “We want to give people a much greater ability to travel on a much more frequent basis.”

Hodder said introductory one-way fares can be bought for as low as $99 on the carrier’s website. But it does offer big promotions. It now has $15 one-way tickets on flights from Houston.

VivaAerobus began operations in 2006 and has grown to 21 destinations in Mexico. In the United States, it also operates flights to Las Vegas, Houston and San Antonio.

Much like discounter Spirit Airlines in the U.S., Viva sets its fares low and then charges additional fees for services. Hodder described it as an “a la carte” business model where customers pay for seat assignments, priority boarding and checked bags.

The carrier has a mix of Boeing 737-300s and Airbus A320s and will use both on its DFW routes.

“VivaAerobus will offer our customers a truly unique blend of great fares and great service,” said Milton De La Paz, DFW’s assistant vice president for air service development.

In the past three years, DFW has added eight international carriers, filling Terminal D with thousands of passengers a day.

Andrea Ahles, 817-390-7631

Twitter: @Sky_Talk