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Southwest Airlines culture executive Ginger Hardage to retire

Senior Vice President Culture & Communications for Southwest Airlines Co.
Senior Vice President Culture & Communications for Southwest Airlines Co. Courtesy of Southwest Airlines

Southwest Airlines senior vice president of culture and communiations Ginger Hardage said she will retire from the Dallas-based carrier at the end of the year.

Hardage, who has worked at Southwest for 25 years, oversees the airline’s communications, philanthropy efforts and company-wide celebrations.

“Ginger has been a joy to work with, and she has made countless contributions to Southwest,” said Southwest chief executive Gary Kelly. “She has been an invaluable business partner, advisor, and mentor. She brings constant, positive energy and enthusiasm to all those around her, and that is infectious.”

Last month, Hardage donned a dwarf nose and cap to accompany Kelly, who was Snow White, at Southwest’s annual Halloween celebration.

With her retirement, the culture team will report to senior vice president of customers and culture, Teresa Laraba. Chief communications officer Linda Rutherford will assume responsiblity for the employee engagement and travel teams.

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