Sky Talk

Monday Midday Must-Reads

-Philadelphia would love to have direct flights to Asia but it doesn’t look like any carrier will be adding the service soon, according to the Philadelphia Inquirer. “Philadelphia's proximity to New York and Washington, as well as the presence of a dominant hub carrier, and uncertainty whether there would be enough daily top-paying corporate travelers are key reasons the local airport has struggled to get off the ground with a direct flight to Asia,” the article says.

-Virgin America celebrated its 8th birthday this weekend and Forbes’ Ted Reed examined how the carrier has survived in the competitive airline industry. In the article, Reed points out that Virgin America currently serves 23 airports with 55 aircraft and about 3,000 employees.

-American Airlines’ Oneworld partners LAN and TAM will soon become LATAM. According to this USA Today article, LAN Airlines of Chile and Brazil’s TAM have revealed the new corporate logo and identity of their merged carriers. “LAN and TAM merged in 2012 but kept flying as separately branded carriers under the new LATAM Airlines holding group. Now, three years later, the company has finally decided extend that name to both airlines, consolidating them under a single brand,” the article says.