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Southwest’s Ron Ricks named vice chair, retires as an executive

Ron Ricks, Executive Vice President of Southwest Airlines speaks during a Southwest Airlines press conference to reveal new destinations coming with the official repeal of Wright Amendment federal flight restrictions at Love Field in 2014. (Special to the Star-Telegram/Gregg Ellman)
Ron Ricks, Executive Vice President of Southwest Airlines speaks during a Southwest Airlines press conference to reveal new destinations coming with the official repeal of Wright Amendment federal flight restrictions at Love Field in 2014. (Special to the Star-Telegram/Gregg Ellman) Special to the Star-Telegram/Gregg Ellman

Southwest Airlines’ executive Ron Ricks has been named vice chairman of the board as he plans to retire from his position as executive vice president.

Ricks, who has worked at Southwest for 29 years, and most recently served as the Dallas-based carrier’s chief legal counsel and handled government affairs for the airline. Ricks came to Southwest in the mid-1980s after representing the airline for several years when he was a partner in the San Antonio law firm founded by Southwest co-founder Herb Kelleher.

“Ron has provided counsel to Southwest Airlines since the early years of the Company, and I am delighted that he will continue to provide leadership and guidance through his role as Vice Chairman,” Southwest chief executive Gary Kelly said in a statement.

In addition to Ricks’ leadership role change, Southwest said chief financial officer Tammy Romo was promoted to executive vice president. Mark Shaw was promoted to senior vice president general counsel and corporate secretary. Jeff Lamb, who is currently executive vice president chief people, will become executive vice president corporate services.

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