American Airlines is making all of its in-flight movies, television and music offerings free for all passengers, the company said Tuesday, echoing a similar move by Delta Air Lines earlier this summer as U.S. carriers compete to offer the best entertainment options.
American previously offered a limited selection of free television and movie offerings on domestic flights, with new-release movies and premium shows typically selling for $4 to $8.
Now, movies such as Captain America: Civil War and television shows including HBO’s Game of Thrones will be available free to all passengers, even those sitting in coach.
American said the entertainment options will be available on its in-flight entertainment systems installed on about 300 planes.
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Passengers on planes without seat-back monitors will still be able to stream movies, music and television for free on their tablets, smartphones and laptops using in-flight WiFi.
Fort Worth-based American said its current library includes 165 movies, 300 television shows, 700 music albums and 20 games.
While airlines have been known more for adding fees than amenities over the last decade, U.S. carriers have been reinvesting some of their record profits into improving the passenger experience, whether it’s upgrading in-flight WiFi, new plane interiors or just better coffee.