Clothing retailer H&M headed to Sundance Square

Swedish retailer H&M opened its Grapevine Mills store in 2012.
Swedish retailer H&M opened its Grapevine Mills store in 2012. Star-Telegram archives

H&M, a popular retailer of inexpensive “fast fashion” clothing, is coming to Sundance Square.

The Sweden-based company said Monday that it has leased the remaining space in the former Barnes & Noble bookstore at Third and Commerce streets downtown. At about 31,000 square feet, the store will take in three floors as well as the basement of the building.

In a statement, the retailer said the store will sell women’s and men’s clothing, maternity wear, sports apparel and a plus-size line, as well as its H&M children’s collection for newborns to 8-year-olds.

H&M called the Sundance Square space a “premier shopping destination” and Fort Worth “a fast-growing market” for the company. H&M has six stores in Dallas-Fort Worth and opened one at Grapevine Mills mall in 2012, its only other Tarrant-area store. It operates 13 in Texas.

H&M did not say when the Sundance Square store will open. The store will be adjacent to the recently opened Cheesecake Factory, which takes in the south end of the former bookstore and another restaurant space that closed last year. Barnes & Noble closed its store at the end of 2013.

H&M spokesman Patrick Shaner said the retailer was not giving more information now about an opening date or the store itself.

“H&M is especially excited to expand its reach to Fort Worth,” the retailer said in a news release. “The new H&M location will offer Fort Worth residents a one-stop shopping destination for quality clothing for the whole family.”

Johnny Campbell, Sundance’s president and CEO, said H&M’s lease sends a “powerful message” that Sundance was able to backfill the Barnes & Noble space in a year’s time with two well-known and popular retail brands.

Apparel retailers tend to stay away from downtowns, so attracting H&M to Sundance Square is a golden ring and points to the health of downtown Fort Worth, Campbell said. More recently, White House Black Market, Loft and Overland joined existing apparel stores in Sundance Square, including Leddy’s Ranch, Jos. A. Bank, Pappagallo, Retro Cowboy and Coyote.

“These are big statements,” Campbell said. “We’re now speeding up through our leasing plans. It’s got us on our toes. Look for us to be making some other announcements too.”

Sundance has a few spaces remaining, including two high-profile spots at Fourth and Houston and at Third and Houston streets in Sundance office buildings. Sundance Square Plaza opened in November 2013.

Sundance is cleaning and prepping the space for H&M to complete. Campbell referred questions about the store to H&M.

Campbell said Sundance will dismantle and remove the two-story-tall representation of a Remington bronze, a signature feature in the Barnes & Noble store. The faux statue was built in place. Campbell said the statue will be stored until officials figure out where it will go next.

H&M, which started as Hennes in 1947 in Vasteras, Sweden, opened its first U.S. store in New York in 2000.

Sandra Baker, 817-390-7727

Twitter: @SandraBakerFWST