Want a beer delivered to your house with your TGI Fridays burger?
You’ll be able to order it on the Dallas-based restaurant chain’s app as the company tests beer and liquor deliveries in Dallas/Fort Worth and Houston this holiday season.
The company partnered with Lash, a Dallas firm that delivers alcohol to homes and apartments, to launch the delivery service. TGI Friday’s launched online ordering through a phone app last year.
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Customers will be able to order TGI Fridays menu items and then add beer or liquor. A third-party delivery driver from Lash will stop at a partner liquor store to pick up the drinks, pick up the food order at a TGI Fridays restaurant and deliver the whole order at once. The restaurant will also sell drink mixers based on drinks on their menu.
“We’re hearing from customers that it makes a lot of sense,” said Caroline Masullo, TGI Fridays vice president of digital strategy. “They want ice-cold drinks they can mix at their home and this is a convenient way to do that.”
TGI Fridays expects to roll out the alcohol delivery service nationwide in 2018. It is also working on providing bartenders for a per-hour rate for customers who order food through the app.
The company said takeout sales have grown 30 percent since it launched online ordering last year, with online tickets averaging 7.2 percent higher than orders placed in their restaurants.