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Outlet shopping center planned for Alliance area near Cabela’s

An outlet shopping center with about 50 stores, to be called The Outlets at Alliance, will be built in far north Fort Worth off Interstate 35W just north of the Cabela’s outdoors store.

Fort Worth-based Woodmont Land Co. said Tuesday it’s under contract to buy 45 acres from Hillwood Properties, the developer of Alliance, for the 350,000-square-foot project.

“Fort Worth has long deserved an outlet center of its own,” said Stephen Coslik, president of Woodmont Land. “With an affluent population of nearly 2.5 million, and the explosive growth and prosperity of this region, we feel confident in saying that this will be a very successful center.”

The mall is anticipated to open in fall 2015, Coslik said. The names of store tenants have not been announced, but a press release said the retailers will include “some of the most prominent brand names” in the outlet industry.

The center would become the second outlet mall in the Fort Worth-Arlington market. Grand Prairie Premium Outlets, which originally opened in August 2012 as Paragon Outlets Grand Prairie, has about 100 stores at the northeast corner of Interstate 20 and Texas 360. The mall, now owned by Simon Property Group, has had little tenant turnover. Other North Texas outlet malls are located in Allen and Hillsboro.

Woodmont Land Co. is the land acquisition arm of Woodmont Outlets, one of the property’s developers. Coslik is also chairman of The Woodmont Co., a Fort Worth-based commercial real estate firm that specializes in retail real estate and development. Woodmont said it has developed more than 15 million square feet of retail space. Coslik mentioned the development recently during last week’s Tarrant County Real Estate Forecast event.

EWB Development, in Essex Junction, Vt., will lead the marketing and leasing of The Outlets at Alliance. EWB Development is a third-party provider of services in the outlet industry, and participates as a partner in many outlet mall developments.

A site plan on the EWB’s website shows access to the mall from I-35W and shows eight retail buildings for the stores featuring a ‘racetrack’ design.

“We have had a phenomenal response to this site immediately,” said Lisa Quier Wagner, an EWB partner, in a statement. “The outlet retail industry recognizes that the Fort Worth market has a distinct identity and draw, with over 5.5 million visitors a year in addition to really strong demographics, so we anticipate a rapid lease-up period for phase one of this center.”

EWB Development projects include Assembly Row in Somerville, Mass., Bend Factory Stores in Bend, Ore., Empire Outlets in New York, Essex Outlets, The Outlets at Coeur d’Alene in Post Falls, Idaho, Outlets at Corpus Christi Bay, Outlets at Louisiana Boardwalk in Bossier, Outlets at Tejon Ranch, Outlets at The Border in San Diego, Outlets at The Pike in Long Beach, and Vero Beach Outlets in Florida.

Mark Miller, vice president of retail for Hillwood, said the outlet center will provide greater lifestyle amenities for Alliance, the 18,000-acre master-planned community anchored by Alliance Airport, but featuring residential, industrial, office and retail uses, including Alliance Town Center.

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