Tablet Business

Traveling chair visits Fort Worth

A simple, red wood chair arrived at Etta’s Place bed and breakfast in downtown’s Sundance Square on Friday for a few days.

But this is not just any chair. Photos are being taken of this one as it travels across the country.

The concept is similar to that of Flat Stanley, a cardboard character travelers held up in unusual places and photographed as part of a popular school project that helped children learn about other cultures. The chair is stopping at inns and bed and breakfasts coast to coast, a consciousness-raising experiment among the innkeepers.

Look for Etta’s Place innkeeper Leslie Benson shooting images of the red chair in Sundance Square Plaza, around the Fort Worth Herd or having breakfast in Etta’s new dining room. The chair will be in Fort Worth until March 3.

Innkeepers in New England began photographing the red chair in 2012, starting in Cape Cod at the Woods Hole Inn, and it’s been going since.

“We are thrilled Etta’s Place was chosen to host the red chair as it crosses the country and intend to show it the best we have to offer,” Benson said.

Follow the red chair’s journey on

New name

Concussion, a Fort Worth-based advertising agency, has changed its name to Pavlov and now describes itself as a full-service, strategic and creative stimulus lab.

The move comes nearly six months after Allen Wallach and Andrew Yanez, Concussion’s founding partners, parted ways. The agency said the name was inspired by the findings of Russian scientist Ivan Pavlov.

Yanez, Concussion’s chief creative officer, left and began a new firm called Pytchblack. Wallach, CEO, retained the Concussion name and agency. The firm announced the name change Friday.

Concussion grew to 65 staffers, but when the founding partners split, the agency had 25 employees. In 2012 it reported $20 million in billings. Among its clients are the Fort Worth Convention & Visitors Bureau and Dallas/Fort Worth Airport.

Advertising awards

Schaefer Advertising Co. was awarded Best of Show at the American Advertising Federation Fort Worth’s annual awards show, now called the American Advertising Awards.

The Fort Worth company received the award for word crop signs designed for Cassco Development Co., the family-owned company developing the legendary Edwards Ranch property in southwest Fort Worth. In addition to Best of Show, Schaefer received nine gold, 10 silver and six bronze Addys.

The Balcom Agency in Fort Worth received a Special Judges Award, as well the most Addys, 37, including 13 gold, 12 silver and 12 bronze awards.

The Starr Conspiracy and Ultralite Films also won Special Judges Awards. The Starr Conspiracy received two gold, 10 silver and seven bronze Addys and the 2014 People’s Choice Award for the Starr Conspiracy Behind the Scenes Video.

Ultralite Films received two gold and one silver Addy.

Concussion, now known as the Pavlov agency, was a top winner with three gold, four silver and seven bronze Addys.

There were about 500 entries in the competition. Gold Addy winners move on to a regional competition. Regional winners move on to the national Addy Awards.

Nearly 160 professional awards and several student awards were presented Friday at Cendera Center.