Style

Kelly Zinke adds her name to the business — and more

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Kelly Zinke is the new owner of a personal styling service, StoltzZinke Image Consulting.
Kelly Zinke is the new owner of a personal styling service, StoltzZinke Image Consulting. jlmarshall@star-telegram.com

For every woman who has looked in the mirror and not felt like her reflection, for every woman who has looked into an empty suitcase and not known where to begin, for every woman who has struggled to make sense of what’s stuffed in her closet or to find the perfect look for an important meeting, charity gala or even a grocery store run, Kelly Zinke can help.

An expert in personal style, Zinke has for six years been an important part of Stoltz Image Consulting, one of the city’s most established professional styling companies. This month, Zinke takes over as principal of the company. She has added her name to the moniker — it’s now StoltzZinke Image Consulting — and she’s enhancing traditional offerings while adding new services, both in studio and online. She also has moved the studio farther south on Hulen Street to a light-filled new space that’s closer to the Chisholm Trail Parkway, to Loop 820 and convenient to the new Neiman Marcus and other high-end shopping destinations.

“For years, I’ve been out there working with clients, in closets and in stores, earning trust and gaining insight into what they need,” Zinke says. “I am excited to be able to offer the complete package, from makeup and color to clothes and convenience.”

Zinke is most excited about the addition of the “Style Room” to the studio. This will be a workshop-style space filled with mood boards of celebrity and runway inspirations and current trends — like walking into a Pintrest board, Zinke enthuses. There will also be a specially designed hanging wall system so that clients and consultants can organize wardrobes and create specific full-body looks.

Zinke is adding several new services, too, including packing, personal shopping and closet organization and clean-outs, and she’ll be introducing more vitamin C products to the existing custom makeup and skin-care line. Coming soon are web-based platforms so that clients will be able to shop Zinke’s curated fashion selections right from their phones.

Another important feature of the new space, Zinke stresses, will be an enhanced emphasis on pampering, and Zinke has strived to create an atmosphere that incorporates relaxing, spalike elements. Change can be challenging, Zinke says, and her goal is to ease anxiety with a holistic, client-centric and ultimately special experience.

But Zinke isn’t just the new owner and a former style consultant, she’s also a former client. Zinke is a Fort Worth native (and a TCU graduate), and when she graduated from high school, her grandparents gifted her with a style consultation with the city’s resident expert, Elaine Stoltz.

Stoltz is a pioneer of custom color analysis, and her mastery of the process of choosing personalized palettes from a collection of more than 2,000 swatches has brought her international recognition and has made services provided by the company she founded in 1990 a must among many of the region’s most accomplished professionals.

Stoltz says she’s excited for the transition. “Kelly is the perfect fit — she’s young and has new ideas,” she says, praising Zinke’s knowledge of what’s going on in the fashion world and in the online world. While the business ownership has indeed transferred, Stoltz will remain as a consultant, working with clients and remaining, she hopes, just as busy as she’s always been — save for a few more trips she plans to take with her husband, who is now retired.

Zinke says that initial session with Stoltz helped prepare her for the transition to college and ultimately to the job market. It also gave her a lasting appreciation of the importance of color and style when it comes to confidence. That’s especially critical, she says, during life transition points like a new job, a divorce, a new baby or a newly empty nest.

“We really can offer clients the whole package now,” Zinke says. “Your personality can shine through your wardrobe and your makeup, and your life and style can be streamlined, starting right in your closet.”

StoltzZinke Image Consulting

4961 S. Hulen St., Fort Worth, 817-924-8300, www.zinkeimage.com >> Initial consultations begin at $300 for women and $225 for men and include a personalized color wheel and, for women, a bottle of custom-blended foundation and a lipstick.

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