If you happen to see a photo of a dude with spiked blonde hair at Gexa Energy Pavilion this summer, it’s probably not an ad for Billy Idol on a revival tour: The Dallas Morning News reports that Guy Fieri, of Diners, Drive-Ins and Dives fame, has opened a burger joint in the amphitheater.
The walk-up stand, called Guy’s Burger Joint, “debuted in early May during the Lady Antebellum and Hunter Hayes concert,” the News’ Sarah Blaskovich reports, adding that it will be open any time Gexa hosts concerts.
The restaurant is listed almost as an aside under the concessions section of Live Nation’s Gexa page: “And introducing Guy’s Burger Joint in the West Plaza Lounge, featuring a custom menu designed by Guy Fieri.”
Guy’s Burger Joint appears to have its genesis in a Carnival Cruise Lines restaurant designed “to bring all the authentic appeal of a roadside burger shack to [a] cool poolside spot for hot burgers and hand-cut fries.”
Sample items at Gexa, according to the News report, include “The Real Cheezy Burger,” a beef patty with “super melty cheese” (or “S.M.C.” in Fieri-speak), Guy’s Famous Donkey Sauce,” lettuce, tomato, onion and pickle on a garlic buttered roll, and Buffalo blue sabi fries (fries with buffalo sauce and Guy’s blue cheese and wasabi dipping sauce, or “blue-sabi” in Fieri-speak). Burger prices run around $14.
Fieri has done two spins through DFW for Diners, Drive-Ins and Dives (or “Triple-D” in Fieri-speak). The first, in 2009, brough him to Fort Worth’s Fred’s Texas Cafe, Watauga’s Chef Point Cafe, Arlington’s Jamaica Gates and Dallas’ Louie’s pizza joint, Avila’s Restaurant and the original Twisted Root Burger Co.
The second, in 2011, included visits to Arlington’s Taste of Europe and DFW.com Burger Battle fave Chop House Burgers and Dallas’ Maple & Motor, among other locations. We count four strong burger contenders in the DFW places we just listed, and we doubt Fieri can take any of them down. Good thing he has a location with a semi-captive audience.