Changes are cooking with Dee Lincoln. A press release issued Thursday includes several culinary news flashes about the former Del Frisco’s executive’s restaurant plans.
The new includes tweaks to the concept of Dee Lincoln’s Steak Bar, forthcoming in Fort Worth, and a shakeup in Dallas that includes the closure of her Uptown restaurant, and scuttled plans for a new location.
In July 2014, former Lincoln announced that she would open her third Dee Lincoln Steak Bar in Fort Worth’s Museum Place, just west of University Drive on Seventh Street.
“It’s the right time and Fort Worth is the right place for what I want — a cute little casual steakhouse,” she said in a Bud Kennedy’s Eats Beat column. “I want to be the neighborhood restaurant.”
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The restaurant’s target date was mid-2015, but now it’s looking like late summer. And the focus looks like it’s changing: based on the Thursday press release, it’s not looking so much like a cute little casual steakhouse/neighborhood restaurant concept anymore.
The release says that while the location at 3280 W. Seventh St. is still under construction and was originally intended to be a Dee Lincoln Steak Bar, it “now will open as an upscale prime steakhouse.”
“My past successes prove that I should return to my roots and do what I do best,” Lincoln says in the release. “After 30 years in this business I have to go with what I know is right for my brand. Most importantly, my customer has spoken.”
The decision to go more upscale is pushing the opening back as Lincoln works on new branding and design.
It wouldn’t be easy to be “the neighborhood restaurant” in that area, because it’s already home to a lot of restaurants, both in and out of Museum Place: Eddie V’s Prime Seafood, the new Fort Worth World of Beer, Blue Sushi Sake Grill, Le Cep, Righteous Foods and others. But Fort Worth is close to Lincoln’s heart.
“Fort Worth was a huge part of my career, and I am looking forward to delivering prime steaks, superb seafood and Texas hospitality in Cowtown once again,” she says in the release.
Lincoln also announced that she will close the Dee Lincoln Steak and Burger Bar in Uptown Dallas after dinner service on March 28. And she’s not going ahead with plans to open a Steak Bar in the Shops of Highland Park at 4262 Oak Lawn Avenue in Dallas.
Lincoln plans to leave the Plano location of Dee Lincoln Steak Bar alone. She was already moving away from the “burger” part of some of the steak bar places before she made Thursday morning’s announcement.
Robert Philpot, 817-390-7872