Mari's Moments

What do you think of Blue Bell's newest flavor?

The camouflage treat is a mixture of pistachio almond, milk chocolate and cream cheese.
The camouflage treat is a mixture of pistachio almond, milk chocolate and cream cheese. Blue Bell

Just in time for dove hunting season, Blue Bell has launched a new flavor: Camo ‘n Cream.

The camouflage-inspired treat is a mixture of pistachio almond, milk chocolate and cream cheese.

The Brenham-based company wanted to have “a little fun with this flavor,” Carl Breed, director of marketing for Blue Bell, said in a news release. “You see the camo design on everything these days, so we thought why not create an ice cream flavor that looks camouflage?”

It’s been less than a year since Blue Bell ice cream returned to shelves following a seven-month hiatus after a listeria crisis.

The newest flavor may be hard to spot in stores, not necessarily because of its hue. Camo ‘n Cream is available in limited quantities in the half gallon and pint sizes.

Post a comment and tell us what you think of the new flavor.

Blue Bell ice cream returns to north Texas as Kroger in Southlake gets a 4:00 am delivery. (Star-Telegram/Rodger Mallison)

 

Maricar Estrella: 817-390-7720, @maricare

  Comments