Fab or flub? Benefit Cosmetics goes for the bronze with new self tanner

Benefit’s Hoola Zero Tanlines Body Bronzer ($30, available at Sephora and Ulta)
Benefit’s Hoola Zero Tanlines Body Bronzer ($30, available at Sephora and Ulta) Benefit

With spring break upon us this week, it seems only appropriate that this Fab or Flub? review should focus on a new product that claims to give users the perfect sun-kissed complexion.

Developed by Benefit Cosmetics, Hoola Zero Tanlines Body Bronzer ($30, available at Sephora and Ulta) was inspired by the cult-favorite Hoola Matte Powder Bronzer. Transfer-resistant and streak-free, the buildable gel body bronzer features hands-free application and promises natural-looking results that last up to 12 hours.

First impression

If you love cute-looking beauty products, then you’re guaranteed to love Hoola Zero Tanlines Body Bronzer. The product’s Hawaiian-inspired packing gave me instant flashbacks to a trip I took to Oahu in 2005.

The Aloha State inspiration, however, doesn’t end there.

The bronzer’s smell, which is, thankfully, not nauseatingly strong like some other body bronzers, is tropical and immediately evokes visions of lounging on the beach, sipping piña coladas.

While other bronzers come with complicated instructions, the Hoola body bronzer is as simple as it gets.

With the help of the streak-free sponge (conveniently housed in the bronzer’s cap), you apply the gel body bronzer in broad, circular strokes and then let it dry.

The first time I applied the bronzer, it was right before work. Normally I would save a process like this for the weekend, but because the bronzer said it was streak-free and transfer-resistant, I felt safe giving it a go.

Fortunately, the process did not take long and the bronzer dried extremely fast. The end result produced no streaks, and I wasn’t left smelling like I had just covered myself in self-tanner.

Within minutes, I could tell that my skin looked darker. For those who want a deeper tan, the body bronzer is buildable, and you can achieve more color by applying another layer of bronzer once the first layer has dried.

Fab or flub?

Fab! If a sun-kissed complexion is what you’re in the market for, then look no further than Benefit’s Hoola Zero Tanlines Body Bronzer.

The easy-to-use bronzer smells like a tropical paradise and leaves your skin with a beautiful, natural-looking glow that lasts throughout the day.

While other bronzers can be greasy or sticky, Benefit’s body bronzer is lightweight and the product sinks right into the skin.

Application is a breeze thanks to the bronzer’s sponge, which makes the whole process less messy and left my skin streak-free. Happily, I can report that the bronzer did not transfer onto my clothes or any furniture and that it washed off easily in the shower.

For those who are interested in more ways to get their bronze on, Benefit also recently launched a product called Dew the Hoola Matte Bronzer ($28, Sephora and Ulta).

A liquid version of the popular Hoola powder bronzer, the product is perfect for those looking for a way to give their face the perfect glow year-round.