Cinemark buys land for movie theater in Roanoke

Plano-based Cinemark Holdings said Thursday that it has acquired 10 acres at the junction of Texas 170 and Texas 114, just east of U.S. 377, where it plans to open a 14-screen all-digital movie theater in spring 2015.

The theater will feature Cinemark’s NextGen design and include XD auditoriums, which have a wall-to-wall and ceiling-to-floor screen, plush seating and digital surround sound, the company said. It will be the company’s 21st theater in Dallas-Fort Worth.

“We are excited to introduce our new Cinemark NextGen movie theater experience to the Roanoke community,” CEO Tim Warner said in a statement. “We are confident that our state-of-the-art facility will be a welcome addition to this growing area of the Dallas-Fort Worth Metroplex.”

The theater will anchor the Roanoke Gateway shopping center, an 18-acre, 175,000-square-foot development of Dallas-based Margaux Development Co.

“As the retail complex’s main attraction, Cinemark’s NextGen Cinema will be the entertainment destination choice for the Northeast Tarrant 114 corridor and the rapidly growing areas in south Denton County,” Margaux’s managing principal, Donald Silverman, said in a statement.

Cotton Patch Cafe has also committed to the development, Margaux said.

“We look forward to all the increased opportunity that this development will bring to Roanoke,” Mayor Carl “Scooter” Gierisch said.

Cinemark opened a 14-screen theater at Alliance Town Center in far north Fort Worth a year ago.