In the home of The Last Picture Show, it's billed as "The Last Book Sale."
But it's not.
Don't give up on Archer City book shopping after this weekend, and don't go there browsing for lightly used vampire romances.
"Some people think the whole store's closing and they want to come look around," said Mary Webb, proprietor of the Lonesome Dove Inn bed-and-breakfast in the dusty town northwest of Fort Worth.
"They are being enlightened."
Author Larry McMurtry's Booked Up store will remain open six days a week. The "Last Sale" is a $50-per-person dealers' auction to empty his three annexes around the courthouse square, which has changed little since the 1971 Jeff Bridges-Cybill Shepherd movie.
McMurtry, 76, will be on hand, but there is no promise that the laconic Lonesome Dove author will say more than a welcome. The best time to meet him might be Thursday night, when registered bidders will dine on barbecue and watch the movie inside the restored Royal Theater, the original "picture show."
"People come to make contact with Larry and talk to him," said Kim Whitsett, the city secretary.
"But that's not always possible."
The original announcement by a Georgia-based auction house confused McMurtry fans already worried about the store's future in an era of online shopping.
In the catalog, McMurtry writes that in bookselling "migration is healthy" and describes the sale as sending 350,000 volumes "flooding into the great river of books that delights and refreshes."
Both Booked Up and auction house Addison & Sarova have explained that McMurtry is not closing the store.
At bookedupac.com, a headline screams "DO NOT BE ALARMED -- WE ARE NOT CLOSING."
The store is also promoting an acoustic concert Friday by McMurtry's son James, a musician born in 1962 when his father was an instructor at Texas Christian University and lived on Lubbock Avenue in Fort Worth.
"Larry has made it quite clear to us that he is just downsizing," Whitsett said
At the inn, Webb said Booked Up is not the town's only attraction.
"I can't make more room for book dealers this weekend because we're full of hunters," she said.
They can take home a wild hog and a book.
Bud Kennedy's column appears Sundays, Wednesdays and Fridays. 817-390-7538