Kroger says it's ending its practice of doubling and tripling manufacturers coupons in North Texas stores, effective Sept. 14.
Gary Huddleston, of Kroger, tells the Star-Telegram the grocer wants to "focus on lowering prices and keeping our prices low. We have lowered a number of prices over the last six months."
The ending of doubling and tripling helps the company keep its focus on its pricing programs, Huddleston said.
"We certainly welcome manufacturers coupons at face value," he said.
Earlier this year, Kroger stopped doubling and tripling manufacturers coupons in its Houston stores.