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Pass offers discounts on DFW attractions

Admission to three Tarrant County attractions are included in a newly issued discount tourism pass that's designed to attract visitors to Dallas-Fort Worth this summer.

Offered by the Dallas/Fort Worth Area Tourism Council, the year-round, two- or three-day "Attractions Pass" can save visitors as much as 30 percent over buying the individual tickets at the attractions.

It also offers discounts at other sites. At the iFort Worth Information Center, 508 Main St., passholders can get coupons to use in downtown's Sundance Square entertainment and retail district.

"This is a project that developed out of some of the area tourism bureaus," said Traci Mayer, executive director of the tourism council. "This is just the first pass. It's something we want to build on. There's so much to do in the area."

The pass allows admission to attractions in the Fort Worth Stockyards, Modern Art Museum of Fort Worth and International Bowling Museum & Hall of Fame in Arlington. Also participating are the Dallas Museum of Art, Dallas Zoo, Sixth Floor Museum at Dealey Plaza, and Southfork Ranch.

Prices are $49 for the two-day pass and $59 for the three-day pass. Senior passes are $39 and $49, and children's passes are $24 and $29. The pass must be used on consecutive days and is activated when scanned at the first attraction.

The seven sites were selected after extensive market research, Mayer said. Buying tickets at each venue could cost more than $82, she said.

The tourism council began selling the pass on its website a couple of weeks ago, but marketing efforts began this week, targeting potential visitors within 600 miles of the Metroplex. A few passes have already been sold.

Mayer said the pass is also being touted by individual tourism bureaus.

Passholders also can get an extra 30 minutes on a gondola ride in Las Colinas and Grapevine Mills mall coupons.

Kelly Campbell, vice president of marketing communications for the Fort Worth Convention & Visitors Bureau, said she hopes more Fort Worth attractions will join the program.

To buy a pass or for information, go to www.DFWandBeyond.com/save.

SANDRA BAKER, 817-390-7727

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