Moms

Turn heads with new hair-coloring kits

Hair-color kits that will

turn some heads

Does she or doesn't she?

The catchy old Clairol slogan was a valid question back in the '50s, when it first appeared. But these days, you hardly have to ask.

So many women color their hair -- either at home or in salons, either to change the shade or hide the gray -- that the all-natural head of hair may soon be a rarity. No wonder, then, that salons and stores are awash in products to improve on the process.

Lots of people color their own hair and, in this economy, more are joining them every day, if only to extend the time between salon visits.

Even famous stylists like Frederic Fekkai and Umberto Savone are getting in on the market, with home coloring kits they say translate their salon products for use by just about anyone.

Fekkai's Salon Color, available in 20 shades, comes with a bowl and applicator brush, as well as conditioning treatments to use before and after coloring. It's $30 at select Sephora stores and sephora.com.

Savone's new U Color features a one-step sachet packet and comes in 24 shades; $12 at drugstores or go to ucolorbh.com for more info.

L'Oreal Professional celebrates the 100th anniversary of the invention of modern hair color with a new product that emits no fumes and does not cause scalp irritation. INOA (Innovation No Ammonia) is being rolled out this month after testing in select salons across the country for the past several months.

The INOA is generally around 20 percent more expensive than traditional hair color, you don't need the heavy-duty conditioning treatments that salons often recommend for color-treated hair, notes colorist Joel Warren of the Warren-Tricomi salon in Manhattan.

For info and local salons, go to inoa-us.com.

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