3,000 Dallas-Fort Worth woman- and minority-owned businesses register for Super Bowl program

DALLAS -- More than 3,000 North Texas businesses have registered to participate in a National Football League program that encourages woman- and minority-owned businesses to compete for Super Bowl XLV contracts.

Of those, 750 have been certified, approved and had their profiles published in an online Super Bowl guide. The NFL and host committee will promote the guide to NFL contractors, sponsors, hotels, municipalities and others.

The host committee's goal was to approve 750 businesses for the guide, said Robbie Douglas, its director of business development.

"We are really blowing away our numbers," she said Tuesday in Dallas, where the NFL and host committee held the third of three planned emerging-business workshops to introduce firms to the annual contracting program.

The registration deadline was March 31. Businesses that have registered now must have their ownership certified by one of four agencies by May 31. After certification, businesses must still fit one of the Super Bowl's needs, ranging from catering to fencing, before being approved for the guide.

The guide is publicly available at and will eventually have a print version.

Frank Supovitz, the NFL's senior vice president of events, told business owners Tuesday to have realistic expectations about bidding for Super Bowl business.

"This is an opportunity to grow," he said. "It's not an opportunity to start a new business today."

Scott Nishimura, 817-390-7808

Related stories from Fort Worth Star Telegram