Fab or flub?: Nivea’s new lotion leaves skin thirsting for moisture


Do you ever find yourself wishing you had more time in the morning to get ready? This week’s Fab or Flub takes a look at a new product that claims to help shorten your morning routine and get you out the front door in a timely fashion.

Described as revolutionizing the way we think about moisturizing, Nivea’s In-Shower Body Lotion (available at Target for $5.99) is reportedly activated by water, which means you simply apply the lotion to your wet skin after you’ve finished washing, then rinse it off.

In theory, you’ll emerge from the shower and towel off, with your lotion-applying duties already completed and your skin silky smooth.

If you’re like me, you probably read all that and thought it sounded like a bunch of bologna. The idea that someone can apply lotion in the shower (on wet skin) and have it sink in and leave behind enough moisture to take care of even the driest skin sounds unlikely. And, I wasn’t so sure that this would even shorten my morning routine — whether you apply lotion in the shower or out of it still requires time, doesn’t it?

Still, I’ve always been a fan of the Nivea brand and am a loyal user of its Essentially Enriched Body Lotion. So it seemed only right that I give this product a try.

First impression

Those who have read this column before may recall that I suffer from keratosis pilaris on my arms. This condition often worsens during the winter months due to the season’s cold, dry air, all of which requires extra moisturizing efforts. Luckily, Nivea’s In-Shower Body Lotion comes in three formulas, ranging from normal to very dry skin, so I wisely selected the formula for very dry skin.

In terms of its packaging, the In-Shower Body Lotion looks similar to other Nivea lotions. The only thing missing is the pump. Before using the product in the shower, I squirted out a bit of the lotion to check the consistency. I had expected it to be thick in order to soak into wet skin, but instead it was kind of runny (like other Nivea lotions).

Overall, the new moisturizer didn’t seem all that different from others in the Nivea line.

Fab or flub?

Flub! Despite my fondness for other Nivea products, I found that the In-Shower Body Lotion didn’t work for me.

I used it for more than two weeks and never felt like it did a good job of moisturizing my skin. Because of the lack of moisturizing, I still found myself having to apply my regular body lotion in order to give my dry skin some relief, which, in retrospect, meant that instead of cutting down on my time, it added to it.

I’d be curious to hear back if anyone without keratosis pilaris has tried the product and found that it worked for you.

In the meantime, if you are looking for a way to reduce your getting-ready-in-the-morning time, I still recommend Color Wow’s Speed Dry Blow Dry Spray (read my review here).