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Baskin-Robbins plans to open 30 new shops in area

Baskin-Robbins is planning to open 30 Tarrant County-area locations in the next three years, according to the company’s national director of franchising.

The growth will mainly come from franchisees adding new stores in Tarrant, Johnson, Wise and Parker counties, said James Franks, director of franchising.

The ice-cream franchise has long operated locations on Rufe Snow Drive and in north Arlington. But over the past two years, franchisees have opened locations in south Arlington, Mansfield, Euless and Grand Prairie.

Baskin-Robbins is planning the expansion even in the midst of an economic slowdown, planning more than 400 new locations worldwide this year.

Ice cream does well in a down economy because it is an affordable luxury, Franks said. Families might not go on a trip, but they can afford a family activity like going out to eat ice cream.

"Our price point appeals to everyone. They may not go out to Disney World, but they will go out to get ice cream," Franks said.