Tribune Broadcasting, which owns the CW network, has canceled its morning show “Morning Dose” and its evening newscast “NewsFix,” according to a report in the Houston Chronicle.
“Morning Dose” will end production on Oct. 19, according to a Tribune representative. “NewsFix” will end on Sept. 14. DFW media blogger Ed Bark reports that the “Morning Dose” co-hosts are out the door.
One of the co-hosts of “Morning Dose” was Jenny Anchondo, who had been the weekend-morning anchor at KDFW/Channel 4 for four years before announcing her departure in March. A month later, she announced her move to “Morning Dose,” which was based in Dallas, where it aired from 5 to 8 a.m. weekdays on KDAF/Channel 33 (there was also a shorter weekend edition).
The show also aired in Houston, Miami, Portland, Philadelphia, Washington, D.C. and the Quad Cities area of Iowa. The other main co-hosts were Laila Muhammad, who had been part of the lineup on “Eye Opener,” the morning show that preceded “Morning Dose.” Shane Allen is still listed as a co-host but according to Bark was more of an on-air producer. Reporter/anchor Courtenay DeHoff and recently arrived meteorologist Laura Bannon were also part of the cast. (Amy Vanderoef, the former co-host of “Good Morning Texas” on WFAA/Channel 8, had recently done some co-host appearances on “Morning Dose”.)
According to the Chronicle story (by former Star-Telegram staffer Cary Darling), Tribune Broadcasting president Larry Wert said in a letter to employees Thursday morning: “Unfortunately, despite the efforts of a lot of talented employees, these shows haven’t delivered the ratings or the revenue we hoped for when they were launched.” In DFW, they rarely made a dent in the ratings.
And, while I was writing this, the Star-Telegram received a copy of that letter, which says that Tribune will add a three-hour local morning newscast in Houston and expand a morning newscast in Philadelphia. The letter does not mention what will replace “Morning Dose” or “NewsFix” in DFW. It also mentions other changes at stations in other cities, but KDAF does not come up.
“Morning Dose” launched on June 29, 2017, with Muhammad originally co-hosting with former New York Giants player Brandon London and former Dallas Cowboys Cheerleader/”Bachelor” contestant/”Dancing With the Stars All-Stars” winner Melissa Rycroft. The cast changes happened pretty quietly till Anchondo joined the team.
“NewsFix,” which began in 2011 and launched in 2014 in DFW, was originally promoted as an anchor-free newscast with Houston-based radio personality Greg “Grego” Onofrio as the most consistent voice on the newscasts, mostly acting as a narrator but providing commentaries at the end of newscasts