In what looks like it’s becoming a tradition, Jimmy Kimmel Live has temporarily located to Austin during the South by Southwest festival. And on Monday’s episode, Kimmel visited Austin video store Vulcan Video, then did a series of local ads for the store with the help of guest Matthew McConaughey (who plugged his home base Round Rock and Austin-area traffic).
Vulcan Video, which has two Austin locations, is practically an anachronism, first in still being a video store and also in having a large selection of VHS tapes, which the owners tell Kimmel are rented as many as three times a day, to go along with the more current DVDs. In the Jimmy Kimmel Live bit, the owners tell Kimmel that they are particularly proud of their Asian horror selection and their large collection of Jerry Lewis movies.
Kimmel promises to make a local commercial, which stresses the difficulty of streaming when all you have to do with a videocassette is put it in a VCR and most of the time, it’ll work. He gets help from McConaughey, who comes up with his own sort of VHS cheer.
According to Vulcan’s website, the store has been voted the Best Video Store in Austin by the Austin Chronicle for the “past millionty years.” Or at least since 1990.
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Watch the whole Jimmy Kimmel Live sequence here. The clip is nearly eight minutes long, but there’s a sweet surprise ending.