“Tino Cochino Radio,” a growing nationally syndicated radio program, will become the afternoon show at KLIF/93.3 FM “Hot 93.3,” beginning Oct. 29.
“It’s literally been a dream of mine to be on-air in Dallas/Fort Worth since I first started interning at 13 years old,” Cochino, who was born and raised in Lubbock, says in a release. As he says in the preceding quote, he began in radio as an intern when he was 13 years old, and was given his first full-time air shift in Lubbock when he was 16.
The release boasts that Cochino’s show is “high-energy.” His last name, apparently a stage name although we’ve been unable to track down his real name, roughly translates as “dirty” or “pig.” He has two co-hosts, identified simply as Raquel and DJ Nicasio.
Cochino has been moving up quickly: Before his 21st birthday, he moved his show to San Antonio, then Bakersfield, then Phoenix, his current home base, where “Tino Cochino Radio” airs during the mornings at KKFR/98.3 FM.
According to a 2016 Phoenix New Times story, Cochino was formerly an afternoon host in Phoenix, and he spun the show into a TV program called “After the Show.” A longtime hip-hop fan who has interviewed such music-biz celebrities as Flo Rida, Sean “Puff Daddy” Combs and Timbaland, but he has also interviewed stars such as John Travolta and Kelly Preston. (Cochino has also done some recording of his own.)
The New Times article praises Cochino’s “natural comedic timing and excellent interview skills.” and notes that it was his grandmother, Lanora Thompson, who pushed him toward a radio career when he was 13.
“My grandmother noticed I had an interest in [radio], so we started listening to [a local hip-hop] station, and every time they had a live broadcast, she would take me to it. Probably after a month of doing that, everyone noticed I was that weird kid who was hanging around and they started showing me the basics,” Cochino told New Times.
“Tino Cochino Radio” has more than 25 affiliates nationwide, but DFW will be the show’s first Top 5 Nielsen Audio market.
“Tino Cochino Radio” will air from 3 to 7 p.m. weekdays on Hot 93.3 FM. Dustin Kross, who currently holds that time slot, will continue as program director and move to an off-air role.