Boom 94.5 FM started in Dallas-Fort Worth with a bang. It ended without even a whimper.
The classic hip-hop format, which launched on KSOC/94.5 FM in November 2014 with no warning, also went away with no warning, as parent company Urban One flipped the station Monday mornig to urban adult contemporary “Majic 94.5 FM.”
The station’s website boasts that it’s “ DFW’s Newest Station Playing Today’s R&B and Throwbacks,” which is a better, less radio-jargon-filled way of saying “urban adult contemporary.” The name itself is a throwback: One of the many incarnations of KSOC was “Magic 94.5 Jammin’ Oldies.”
The note on the website says that the station will be playing such artists as “Jill Scott, Maxwell, Music Soulchild, Beyonce, Mary J. Blige, Mariah Carey, Brandy, Bruno Mars, Monica, Faith Evans, Ro James, and so much more.”
The biggest development, though, isn’t the music format: The switch brings “The Tom Joyner Morning Show” back to traditional DFW radio after a nearly three-year absence. Joyner is nationally known personality who earned the nickname “Fly Jock” during a period when he did a morning show at KKDA/104.5 FM “K104” in DFW and then flew to Chicago to do an afternoon show.
His show had aired on various incarnations of KSOC from 2002 to 2014, when the station dropped him, with execs explaining that they didn’t believe he fit the classic hip-hop format. Although his show was available online and via a smartphone app, Joyner, who had previously aired on KRNB/105.7 FM as well as K104, was off “terrestrial” radio in a market where he had deep roots.
RadioInsight.com reports that the station will carry comedian D.L. Hughley’s show in afternoons and “Love and R&B With John Monds” in the evenings, and that midday jock Cindi B. is staying with the station, in the 9 a.m.-2 p.m. slot.
When KSOC flipped from classic R&B “K-SOUL” to Boom 94.5 in November 2014, it was part of a classic hip-hop battle that lasted ... oh, it’s an exaggeration to say it lasted 15 minutes, but that’s what it felt like. The Boom 94.5 flip happened hours after KLIF/93.3 FM “Hot 93.3” went to a “classic hip-hop for the holidays” stunt that barely made it to Thanksgiving. By early December, Hot 93.3 had dropped the “classic” and was just playing hip-hop, which soon morphed back into the Top 40 format that it had been airing previously.