Movies

‘Avengers: Endgame’ marks the start of Tarrant County’s first Alamo Drafthouse Cinema

Tarrant County’s first Alamo Drafthouse will open just in time for ‘Avengers: Endgame’

The popular movie theater chain Alamo Drafthouse Cinema is opening a theater in North Richland Hills, the first in Tarrant County. The soft opening of the Austin-based chain will be April 25th, just in time for 'Avengers: Endgame.'
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The popular movie theater chain Alamo Drafthouse Cinema is opening a theater in North Richland Hills, the first in Tarrant County. The soft opening of the Austin-based chain will be April 25th, just in time for 'Avengers: Endgame.'

Arguably the biggest opening weekend for a single movie this year will be April 25, when “Avengers: Endgame” hits theaters.

That weekend just also happens to be the same opening weekend for the much-anticipated Alamo Drafthouse Cinema in North Richland Hills at 8320 Davis Blvd.

After more than seven years of anticipation, Tarrant County is finally getting an Alamo Drafthouse Cinema. At eight auditoriums and 950 seats, the cinema also has a full-service restaurant and bar, outdoor patio, play area and a separate event room, perfect for hosting children’s birthday parties.

Bill DiGaetano, owner and CEO of Alamo Drafthouse North Texas, is aware that the demand for an Alamo Drafthouse in Tarrant County has been great, especially since he lives in Colleyville.

“I live in north Tarrant County, five minutes away,” DiGaetano said. “I would have loved for this to be our first theater in DFW … but I’m very proud of it. I think it was absolutely worth the wait.”

The Austin-based movie theater company is known for some of its more offbeat touches — in addition to being a dine-in movie theater with full recliners and foot rests, Alamo Drafthouse has a full-service restaurant and bar called Vetted Well. It also likes to be interactive with themes for certain movies, like serving s’mores when the Stay Puft Marshmallow Man made his appearance during a recent screening of “Ghostbusters.” Alamo Drafthouse is also known for its strict no cell phones and no talking policy, enforced by its serving staff who roam the theaters.

While the internet has been disrupting most industries, including the movie theater industry, Alamo Drafthouse manages to attract people with an old-school approach to the movie-watching experience.

“You still go to a ballgame even though you can see it on TV and that’s what movie theaters in general provide,” DiGaetano said. “We are the least expensive form of entertainment outside the house, but I think what Alamo Drafthouse does better than anyone else is give people the most bang for their buck.”

Speaking of buck, the price point is similar to most other movie theaters. Matinee tickets are $8.50 while evening tickets are $11. Child pricing from noon to midnight is $7. Pricing for food and drink ranges from $8 to $15.

Tickets at the new Alamo Drafthouse go on sale at 3 p.m. Wednesday, which includes opening night screenings for “Avengers: Endgame.”

Carla Jimenez covers breaking business news and commercial retail development. Born and raised in Euless, she took a detour in the Midwest for a few years, but she’s back in the land of football, barbecue and Dr Pepper.
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