The International Federation of Association Football (FIFA) announced the four artists selected to perform the official song of the 2018 World Cup in Russia this summer:
American actor and rapper Will Smith will team up with Puerto Rican reggaetón and hip-hop artist Nicky Jam and Kosovar Albanian singer Era Istrefi to perform "Live It Up," which will be released on all music platforms Friday. The music video will be available on June 7. The track will be produced by American DJ Diplo.
“To record the Official Song for the FIFA World Cup is a lifetime achievement," Nicky Jam said in a news release by FIFA. "Not many artists have the privilege of being able to say they’ve been part of this. I’m so proud and happy, I can say to my grandkids ‘I’ve made it.’”
Smith confirmed the announcement by sharing a photo on his Instagram, while Nicky Jam, whose full name is Nick Rivera Caminero, made the announcement on Twitter.
Nicky Jam's participation marks the third straight tournament with the official song performed by a Latin artist. Pitbull and Jennifer Lopez collaborated on "We Are One (Ole Ola)" for the 2014 World Cup in Brazil while Shakira performed "Waka Waka" for the competition when it was held in South Africa.
Other World Cup songs this year also have a heavy Latin influence. On April 26, Telemundo, the Spanish-language network that holds the rights to broadcast the matches this summer, announced that Colombian reggaetón star J Balvin would perform its official song, "Positivo."
As a partner of the World Cup, Coca-Cola will use "Colors" by Jason Derulo and Maluma in its promotional material.
The 2018 World Cup begins on June 14 in Moscow.