For more than 15 years, Christian station KVRK/89.7 FM — which started as KTPW — has been the most rock of all the Christian stations in DFW. There were times when, if you paid little attention to the lyrics, you could mistake the songs on Power 89.7 FM for songs on secular alternative station KDGE/102.1 FM “The Edge” or even on mainstream rock station KEGL/97.1 FM “The Eagle.”
It looks like that might be coming to an end, though. RadioInsight and other outlets are reporting that Colorado Springs-based Way Media has acquired KVRK from Research Educational Foundation, and will flip the station to its Christian adult-contemporary “Way-FM” format and branding as soon as the deal is complete.
DFW, the fifth-largest radio market in the country, will become Way-FM’s largest market. KVRK would be Way-FM’s only Texas affiliate — for now, anyway.
In a release reprinted by RadioInsight, Way-FM co-founder Bob Augsburger says: “We are thrilled and honored that the board of KVRK-FM chose WAY-FM to carry on the legacy of ministry which Power FM began in the Metroplex nearly two decades ago. We look forward to introducing the WALLY Show, the Brant Hansen show, Carlos and Joy, Justin Lairsey, and the WAY-FM brand of ‘Uplifting, Upbeat, and Real’ to the Dallas-Fort Worth area.” “Uplifting, Upbeat and Real” is the Way-FM tagline.
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With Augsburg listing all those network shows — Way-FM has about 50 affiliates across 11 states, along with its online presence — it doesn’t sound good for KVRK’s local airstaff. (Not too long after I typed that sentence, I got an email from Power music/production director Chris Goodwin saying, “I guess we’ll all be heading in new directions as they’ll broadcast from their network studios.”)
On the surface, at least, the Way-FM format doesn’t sound too radically different from contemporary Christian KLTY/94.5 FM, by far the most successful Christian station in DFW, or from the “Air1” format that launched a couple of years ago on KYDA/101.7 FM.
A timetable for the format change has not been announced.