Cumulus Media, the parent company for KLIF/93.3 FM “Hot 93.3,” has announced that Crisco Kidd will be the station’s 2-6 p.m. host.
The Crisco Kidd Block Party will be “a block party on the radio and on our socials every afternoon,” program director Louie Diaz says in a news release. “This show has a lot of listener involvement and great energy.”
The show began this week on Hot 93.3.
According to his bio at his previous station, Q104.7 FM in Ventura, Calif., Kidd’s background includes Albuquerque and Houston (he’s a native Texan). He has worked with such artists as Jay-Z, John Legend, Kelly Roland and many others.
According to the Crisco Kidd Block Party website, his show is syndicated in southern California and New Mexico.
Diaz isn’t kidding about the social: Kidd is very active on Twitter, Instagram, Facebook and Google+. The show has a fairly active YouTube page. Here he is in a pizza challenge with teen singer-actress Zendaya. Aside from his name, no Crisco is used.
According to the Rap Industry website, Kidd got his start at age 15 DJing at weddings, house parties and nightclubs. He began his radio career at 20 in 1999 at KRTX/100.7 FM in Houston. After moving to Albuquerque in 2003, he was sidelined by a diagnosis of testicular cancer, and after rounds of surgery and chemotherapy, he recovered and returned to the air in Albuquerque before making a move back to Houston.