Star-Telegram Media Services  
We mean business! Star-Telegram Media Services DFW Online Network in Partnership with Yahoo! Not Yesterday's News Contact Us
  Star-Telegram Media Services


DFW Online Network was formed to serve a portfolio of local websites (such as,,,,, etc.) to both consumers and advertisers seeking to connect with area site visitors.

  • According to recent Audit Bureau of Circulations report, our DFW Online Network reaches more Unique Visitors in a typical month (2.33 million) than does The Dallas Morning News' online network (1.83 million).

  • Scarborough Research's findings illustrate that DFW Online Network is better balanced across all of the DFW marketplace. DFW Online Network's audience is split 58% on the Fort Worth side and 42% on the Dallas side. The Dallas Morning News' online network is unbalanced: Fort Worth side (20%) and Dallas side (80%).

  • Additionally, was recently named the "best online newspaper" among the state's largest dailies by the Texas Associated Press Managing Editors.

Sources: ABC Fas-Fax Report (March, 2013), Scarborough Research DFW Study (2013 R1-12M) and Texas Associated Press Managing Editors (Spring 2011)

  Helpful Information  DFW Online Network Ratecards   DFW OT Sports Pub for iPad  
  Introduction to Behavioral Targeting / Yahoo! Ads (PDF)  Ratecard: Digital Advertising with the DFW Online Network / Star-Telegram (PDF)
  DFW OT Sports iPad App on the App Store (LINK)  
  Ten reasons to advertise on a newspaper website (PDF)   DFW Online Network Audience (PDF)   App Studio's Guide to App Ads in InDesign (LINK)  
  Ten Tips for Creating Effective Online Advertising (PDF)       App Studio's Guide to Engaging App Ads in InDesign (APP LINK)  
  Ten Tips for Writing Search Advertising (PDF)          
  Digital Advertising Design / Specs Resource (LINK)          

DFW Online Network:,, Yahoo!Local,,,,,,,,,,,,

DFW OT sports iPad app for DFW sports enthusiasts. We encourage you to engage DFW sports enthusiasts with your interactive message in DFW OT. The app allows you to message consumers through audio/video, animated text, hyperlinks, page flips, slide shows, coupons and much more.

Impress Local - Customizable and local digital marketing. Impress Local combines the power of traditional digital media (search and display ads) and the latest in digital media (social targeting and reputation management) in an easy-to-manage package complete with online management tools and detailed reporting.

Behavioral Targeting (BT) - A powerful and unique feature to the DFW Online Network. Behavioral Targeting is a revolutionary program created to identify and capture the consumer and shopping habits of our online viewers. This valuable information is categorized and made available to our advertisers, allowing us to serve ads direct to Dallas - Fort Worth area consumers who have an immediate interest in your product or service. BT can even determine where the consumer is in the purchase process.

GEO Targeting (GT) – A highly specialized enhancement to the DFW Online Network. GEO Targeting is an extraordinary program that allows us the ability to identify where our online viewers live. This unique feature brings the DFW Online Network to a strategically narrow focus, allowing our advertisers the remarkable ability to hyper-target and reach consumers who matter most ... those who live and work in a defined trade area or neighborhood.

  Can't find the information you are seeking? Or, want to send general advertising message or want to submit feedback regarding site? Send us a general email message and we will take it from there.  

If you are a (non-commercial) consumer seeking to place a Classified ad, please call us at 817-332-3333, visit, or send us an email message. Classified Inside Sales Manager is Carla Crow; she may be reached at 817-390-7533 or via email.


Star-Telegram Media Services DFW Online Network in Partnership with Yahoo! Not Yesterday's News Contact Us