DFW Online Network was formed to serve a portfolio of local websites (such as Star-Telegram.com, DFW.com, Mom2MomDFW.com, indulgeDFW.com, DFWvarsity.com, etc.) to both consumers and advertisers seeking to connect with area site visitors.
Sources: ABC Fas-Fax Report (March, 2013), Scarborough Research DFW Study (2013 R1-12M) and Texas Associated Press Managing Editors (Spring 2011)
|Helpful Information||DFW Online Network Ratecards||DFW OT Sports Pub for iPad|
|Introduction to Behavioral Targeting / Yahoo! Ads (PDF)||Ratecard: Digital Advertising with the DFW Online Network / Star-Telegram (PDF)
||DFW OT Sports iPad App on the App Store (LINK)|
|Ten reasons to advertise on a newspaper website (PDF)||DFW Online Network Audience (PDF)||App Studio's Guide to App Ads in InDesign (LINK)|
|Ten Tips for Creating Effective Online Advertising (PDF)||App Studio's Guide to Engaging App Ads in InDesign (APP LINK)|
|Ten Tips for Writing Search Advertising (PDF)|
|Digital Advertising Design / Specs Resource (LINK)|
DFW Online Network: Star-Telegram.com, DFW.com, Yahoo!Local, dfwVarsity.com, indulgeDFW.com, DallasFortWorthCrime.com, Mom2MomDFW.com, MansfieldNewsMirror.com, WeatherfordTelegram.net, AllianceNews.net, SouthlakeJournal.com, ColleyvilleTexasCourier.com, GrapevineCourier.com, KellerCitizen.com, ArlingtonCitizenJournal.com.
DFW OT sports iPad app for DFW sports enthusiasts. We encourage you to engage DFW sports enthusiasts with your interactive message in DFW OT. The app allows you to message consumers through audio/video, animated text, hyperlinks, page flips, slide shows, coupons and much more.
Impress Local - Customizable and local digital marketing. Impress Local combines the power of traditional digital media (search and display ads) and the latest in digital media (social targeting and reputation management) in an easy-to-manage package complete with online management tools and detailed reporting.
Behavioral Targeting (BT) - A powerful and unique feature to the DFW Online Network. Behavioral Targeting is a revolutionary program created to identify and capture the consumer and shopping habits of our online viewers. This valuable information is categorized and made available to our advertisers, allowing us to serve ads direct to Dallas - Fort Worth area consumers who have an immediate interest in your product or service. BT can even determine where the consumer is in the purchase process.
GEO Targeting (GT) – A highly specialized enhancement to the DFW Online Network. GEO Targeting is an extraordinary program that allows us the ability to identify where our online viewers live. This unique feature brings the DFW Online Network to a strategically narrow focus, allowing our advertisers the remarkable ability to hyper-target and reach consumers who matter most ... those who live and work in a defined trade area or neighborhood.
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If you are a (non-commercial) consumer seeking to place a Classified ad, please call us at 817-332-3333, visit fortworthstartelegram.adperfect.com, or send us an email message. Classified Inside Sales Manager is Carla Crow; she may be reached at 817-390-7533 or via email.