Cowboys Stadium makes adjustments for young crowd expected at Jonas Brothers concert

Posted Thursday, Jun. 18, 2009 Comments   (0) Print Share Share Reprints
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Cowboys Stadium management is making tweaks for the teens expected Saturday for the Jonas Brothers concert.

After listening to complaints about food service at the inaugural concert June 6, and to accommodate a younger crowd, the staff has been stocking storerooms and updating traffic patterns.

Also, a parking lot south of the stadium has been set aside for adults to drop off kids and then return to pick them up.

"These changes were a direct response to feedback that we got from venues that have hosted similar events," said Cowboys spokesman Brett Daniels. "We have a lot of parents bringing groups of kids for this event."

Parking lots will open at 4 p.m. and the stadium entrances at 5:30 p.m.

The concert is expected to start at 7 p.m. and end about 10:30 p.m. Tickets were still available at Ticketmaster on Thursday.

Waiting areas

Adults may drop off concertgoers at Lot 11 at North Collins Street and Cowboys Way. Drivers will not be allowed to park. Starting at 8 p.m., drivers can return and park to wait to pick up kids.

Additional staff and police will patrol Lot 11 and a waiting area for children whose parents have yet to arrive.

A hospitality tent for parents will be set up in the west end-zone plaza, which is closest to Collins Street. Admission is free, and concessions such as hot dogs, hamburgers and sodas will be available for purchase, Daniels said.

Concertgoers should also check the Web site, dallascowboysmaps.com, to find the best route to a prepaid parking lot or a cash lot, Daniels said.

Parking, which was $40 for the George Strait concert, will cost $30 on Saturday.

Food service issues

People at the opening concert gave the stadium high marks for traffic plans and interior design, but there were complaints about concessions, Daniels said.

Some customers had to wait more than an hour for frozen margaritas, and some concession stands had no forks or straws. Daniels said he expects concessions to be fully stocked for the Jonas Brothers concert.

"We’ve had two additional weeks to stock the stands, run them and train folks," Daniels said. "We’re continuing to work through the whole food service process."

Texting and talking

At the Strait concert, almost 1 million cellphone calls and text messages were sent from the stadium.

But there were still some complaints about spotty cellphone coverage and problems making phone calls during the event.

Daniels said cellphone companies have kept temporary towers up in the parking lots and have boosted the capacity of their existing cell towers in the entertainment district.

Construction wraps up

More directional signs and an additional 300 televisions have been installed. Landscaping has also been worked on. And a few more team stores have been completed on concourses and will be open for the concert, he said.

ANDREA AHLES, 817-390-7631

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