Mac Engel

March 19, 2014

TMS unveils Big Hoss, a TV that rivals Jerry Jones’

Big Hoss TV is another North Texas TV tourist attraction, 9,000 square feet bigger than “Jerry Vision” at AT&T Stadium.

Texas Motor Speedway showed off its new prizes Wednesday night — its relationship with the dudes from Duck Dynasty and a TV set so big that it has its own name.

Big Hoss TV is two times as tall as the State Fair’s Big Tex, before he burned to the ground.

Big Hoss TV is more than twice the size of two jumbo jetliners, and just big enough to lose one inside the screen.

Nine Alamos could fit inside the screen area of Big Hoss TV.

More important, Big Hoss could eat Jerry Vision. Jerry Jones’ TV set at AT&T Stadium is 9,000 square feet smaller than Big Hoss.

Your move, Jerry.

TMS turned on Big Hoss on Wednesday night and showed a new episode of Duck Dynasty, shortly after stars Willie and Korie Robertson did a meet-and-greet with the media.

The screen is awesomely obscene, and a guy’s-guy man-cave dream. Imagine playing Xbox on this thing or watching The Walking Dead or, OK, Duck Dynasty.

Jerry may be the world’s best salesman, but no one hard-sells any harder than TMS President Eddie Gossage. In an effort to get you off the couch, Jerry — and now Eddie — built a TV set so big that it’s the worth the price of admission.

North Texas has another TV as a tourist attraction.

“Under Eddie’s persistence, he wanted to outdo another TV screen here in Texas,” TMS owner Bruton Smith said. “I finally surrendered. I caved in.”

For those unfamiliar with Smith, he doesn’t do cave-in well.

Big Hoss is the world’s largest high-definition LED screen, because, well, the world clearly needs such toys. The project took just four months to complete and can (please, God) withstand winds up to 130 mph.

The price tag?

“A lot,” Gossage said. “But we’ve got the 12-month warranty at Best Buy, so maintenance is covered.”

When pressed, Gossage said Big Hoss cost “tens of millions of dollars.”

Much like Jerry with AT&T Stadium, Gossage envisions his new TV as a way to enhance the fan experience at TMS, from in-car cameras to a variety of angles previously reserved for the in-home viewer. As the in-home experience of watching a sporting event becomes increasingly clear, and remains less of a hassle, men like Jerry and Eddie are trying anything they can to entice you to come to the live event.

As much of a fan amenity and tourist draw as Big Hoss is, this giant TV is more investment than toy. Gossage fully expects to attract other events, whether it’s automobile or trade shows, to his track with this massive TV set.

That means Big Hoss puts TMS in competition, slightly, against Jerry World for business. Eddie has a Red Bull air race lined up for later in the year. Big Hoss should be a wonderful complement for the airplane race.

Gossage spoke in vague terms about a production company that has already reached out to TMS about holding events here, as well as the potential to have movie nights for films that are no longer in their first run in theaters.

As far as the drivers themselves, it’s a slick toy that they are unlikely to see during a race. Apparently, they have more important things to worry about.

“Driving down the backstretch, you can see it flashing, especially night races,” NASCAR driver Kyle Busch said Wednesday night.

Charlotte Motor Speedway, one of Smith’s other tracks, has a similar monster TV. But Gossage wanted something bigger.

About the only conceivable drawback is the living room for Big Hoss. Unlike Jerry’s TV, which is housed in the large but cozy-by-comparison confines of AT&T Stadium, Big Hoss’ backdrop is the Texas sky on the backstretch of a 1 1/2-mile oval.

Big Hoss almost looks as if it fits at Texas Motor Speedway because they are both so huge.

But it does work. And the picture is amazing.

Jerry, your move.

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