And runners are their business.
The expo is open today from 6 a.m. to 5 p.m. More than 75 vendors are on hand.
Among them are a number of retailers, including the BFF Electric Foam Roller.
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A sales associate confirmed one would be a viable candidate for this device after going through a checklist of minor physical afflictions, including joint pain and stiffness, muscle soreness and reduced range of motion.
The Electric Foam Roller resembles a miniature floor buffer, but small enough to hold in your hand.
Once activated, the user presses the roller against his skin and moves across the affected muscle area.
“It breaks up all that bad fascia after a workout, where you feel that burn,” said the sales associate, Auresace Hekmet. “It takes all that bad blood flow out and brings all that good blood flow in for the recovery.”
Jeff Galloway like it so much that he endorsed it. So there’s that.
If price is any indicator, the foam roller is indeed effective.
It retails for $300. However, you can get one this weekend at the expo for $229.
Cryotherapy, as we all know, has emerged as another recent pain management tool.
The Cryo Spa has a booth at the expo, as well as an “O2 bar.” It’s actually called oxygen aromatherapy.
Breathing higher concentrations of oxygen aids in increased levels of energy, stress relief and headaches. In addition to the oxygen in take, various organic essential oils are also at work to bring you the power of aromatherapy.
Visitors can get hooked up for $5.
Co-owner Alli Chambers is also offering deals on whole body cryotherapy.
Cryo enthusiasts boast that cryotherapy helps reduce inflammation in the body, boost metabolism, alleviate signs of aging and can remove mood and sleep disorders.
With that sales pitch, she might do very well today.
Mineral Wells’ famous Crazy Water is here, too. It has been serving up mineral water since 1904. Crazy Water still has a Crazy Bath House in Mineral Wells, where you can bath in mineral water.
You can pick up a case of water here in any of three “Crazy” combinations. The combination strength of the minerals depends on the depth of the well.
Wardrobe and shoe booths are aplenty. A representative from the Route 66 Mother Road marathon is also here.
Retailers aren’t the only ones here.
Health services are available, including blood pressure, cholesterol, and glucose screenings, vision checks, and a CPR training course.
The Miller Lite booth was a magnet for some of those browsing.
After all, it is less filling.