The Dallas Cowboys are always finding ways to expand their brand.
Now they’re tapping into the fantasy sports world.
DraftKings, Inc. announced a partnership with the Cowboys on Wednesday.
As part of the agreement, AT&T Stadium will feature a DraftKings-branded fantasy sports lounge. DraftKings will also be part of the team’s digital, television and radio networks.
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The DraftKings Fantasy Sports Lounge will be located at the field-level in AT&T Stadium and is the gateway to the field for opposing teams’ players as they leave the locker room.
The alliance will also empower DraftKings to offer users and fans unique, Cowboys-branded experiences, including tickets to games, VIP events, and autographed memorabilia.
DraftKings, Inc., is a skill-based Daily Fantasy Sports (DFS) gaming destination where fans compete in single-day online games for cash and prizes. It is also partnered with Major League Baseball, the National Hockey League, NASCAR, Major League Soccer, and Ultimate Fighting Championship.