It started off as just another end zone celebration in the National Football League.
Then it became a Twitter and Internet sensation.
Then it grew into one of the biggest DFW goodwill gestures of all time.
As the Dallas Cowboys’ Red Kettle Campaign with the Salvation Army kicks off on Thanksgiving, it serves as a reminder of Dallas Cowboys running back Ezekiel Elliott’s touchdown celebration against Tampa Bay in a Sunday Night Football game at AT&T Stadium on Dec. 18, 2016.
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To recap, Elliott scored on a 2-yard run in the second quarter against the Bucs to give the Cowboys a 10-3 lead.
He ran through the back of the end zone and jumped inside the Salvation Army red kettle and ducked down in a hide-and-seek motion.
The officials were not as amused as the fans and social media.
He was flagged for unsportsmanlike conduct. After Dan Bailey made the extra point, the Cowboys were assessed 15 yards on the ensuing kickoff. The Cowboys eventually won the game 26-20.
The move created an Internet buzz for a good cause.
But the buzz was just beginning.
Less than 24 hours after the touchdown celebration, the Salvation Army reportedly received nearly $200,000 in online donations.
The move was so captivating that the NFL didn’t fine Elliott. In fact, Elliott pledged $21,000 (he wears No. 21) to the Salvation Army 48 hours later.
The 2016 campaign raised $147.3 million.
Will he do it again?
If so, he’ll only have one day to do it.
Elliott is serving a six-game suspension for violating the league’s personal conduct policy and won’t return until Dec. 24. The Red Kettle Campaign runs through Christmas Eve. Elliott returns to the lineup on Christmas Eve against Seattle at AT&T Stadium.