Folks have done far worse on Twitter, the social media platform that begs for instant reaction and hot takes on all sides of every issue, than what FC Dallas tweeted Friday following the NFL’s announcement of a six-game suspension for Ezekiel Elliott under the league’s personal conduct policy.
But while some users took it merely as a coincidental jab at how Elliott might use his free time if he serves the suspension, others took it as a joke regarding domestic abuse. Though Elliott was never charged criminally after a former girlfriend accused him of domestic violence in Columbus, Ohio over a year ago, NFL commissioner Roger Goodell made the decision to suspend Elliott after soliciting recommendations from a four-person independent panel.
The replies directed at FC Dallas, as often is the case in situations like this, were largely negative.
FC Dallas has six home games left on its 2017 schedule, so someone associated with the team used the suspension to playfully co-opt the biggest sports news of the day, perhaps to the end of driving viewership. “Hey, @EzekielElliott, we’ve got six games for you,” the deleted tweet read.
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Though several users came to the team’s defense, you can add this episode to the rapidly growing case file of “When Getting Cute on Social Media Goes Wrong.”
The team deleted the tweet within minutes of it being let loose into the Twitter-verse and apologized with another tweet just before 5 p.m.
The following tweets are representative of the two camps that have formed in response to the one FC Dallas originally sent out.
But the bottom line on the apology was the bit about the episode being “addressed internally.”
Another social media intern bites the dust.