It’s only August 4, but apparently we’re ready for some football.
The Dallas Cowboys’ preseason game against the Arizona Cardinals Thursday night on KXAS/Channel 5 dwarfed the local competition in the DFW television ratings.
The Cowboys scored a 13.9 in the Nielsen overnights. The Rangers-Twins game scored a 2.4.
The Cowboys game was the first NFL preseason game and first NFL action since the Super Bowl in February. Never mind that most of the front-line players didn’t see the field. It’s football. And football rules DFW.
Variety said it was the NFL’s highest-rated weeknight preseason game in six years.
13.9 The Dallas Cowboys’ preseason game against the Arizona Cardinals was the most-watched program Thursday night, according to the Nielsen overnight ratings.
Viewers ages 18 to 49 weren’t as dedicated to the NFL. The Cowboys scored a 7.0 while the Rangers scored a 0.6 in that age group. Those numbers dropped to 4.6 and 0.4 for ages 18 to 34.
Among viewers over 65, both the Cowboys and Rangers did well. The Cowboys scored a 14.5; the Rangers a 4.7.
Viewers stayed with the Cowboys game for much of the night despite the lack of star power. The lineup on KTVT/Ch. 11 was the stiffest local competition for the NFL. Wheel of Fortune scored a 5.3 at 6:30 p.m., followed by The Big Bang Theory (3.9), Kevin Can Wait (2.6) and Big Brother (4.6), from 8 to 9 p.m.