Owner Jerry Jones joked if he knew the Dallas Cowboys were going to open the season 11-2 he would have moved the the team's headquarters to The Star in Frisco years ago.
The Cowboys are getting off to as fast a start at The Star as they are on the field.
After announcing eight tenants as part of the joint retail project at the team's headquarters at The Star last spring, the Cowboys unveiled 14 new retailers set to open in 2017.
Cane Rosso, Concrete Cowboy, Cow Tipping Creamery, Donut Kitchen, East Hampton Sandwich Co., Howard Wang’s China Grill, PlainsCapital Bank, Raising Cane’s, The Common Table, The Lincoln Experience Center, Trophy Park, Yucatan Taco Stand, Zaytinya and Ziziki’s will join the list of previously announced tenants within the 200,000 square foot retail block located south of The Ford Center.
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“The retail area at The Star was designed with the community, fans and visitors in mind, “said Charlotte Jones Anderson, Executive Vice President and Chief Brand Officer, Dallas Cowboys. “The combination of these great partners allow guests to enjoy The Star whether there is a special event happening, or a simple night out, any night of the week.”
Fans United at The Star also had a soft opening on F the store that will sell team apparel, fashion, souvenirs and memorabilia for the Cowboys and amateur teams. Located at the Ford Center, situated in a 10,000-square-foot store behind the south end zone, Fans United will sell Frisco high school merchandise, licensed apparel for the Cowboys, Rangers, Stars, Mavericks and FC Dallas, plus regional colleges including the University of Texas.
Previously announced tenants include: City Works, Dee Lincoln Prime, Liberty Burger, Mi Cocina, Neighborhood Services, Nestle Toll House Cafe by Chip, Next Step Dance and Tupelo Honey Cafe.