Mark Cuban is at it again.
The Dallas Mavericks owner has invested in a company called freeD, which he hopes will revolutionize the NBA. The basic premise of the technology is to show replays from several different angles in high definition.
The cameras needed to make the project work have already been installed at American Airlines Center. Cuban hopes it’ll be ready for fans to enjoy when the Mavs host the Los Angeles Lakers on Friday.
“You’ve seen at some of the NFL games where they turn the whole field and you look at it from a different angle,” Cuban said. “We installed those cameras over the past six weeks, so now the arena is wired for that.
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“So we’ll be able to, on a replay for instance for an out of bounds [play], rather than trying to find a different camera angle, what it does is all these cameras are high resolution and the technology now converts all of it to data. So if the ball goes out of bounds and you want to see who touches it, you’ll be able to spin the whole thing and look from any angle.”
The Mavs are the only NBA team with this technology, but Cuban plans to peddle the idea to the other 29 teams.
“I invested in it, and we want to make money,” Cuban said. “Watching the game is going to be crazy.
“The cameras are set up all the way around and the resolution — the secret sauce — is it converts it to actual data. The double secret sauce is from that data you can re-create any of the visual.”
Malice at the Palace
It was 10 years ago Wednesday that an ugly incident occurred at the Palace of Auburn Hills, Mich., in a game between the Indiana Pacers and Detroit Pistons.
Known as the Malice at the Palace, the game turned ugly when Pacers guard Ron Artest went into the stands and fought a fan. A total of nine players were suspended 146 games and fined $11.5 million.
Artest received the brunt of it as he was fined $5 million and suspended for 86 games.
“It’s crazy it’s been 10 years, but it kind of feels even longer when you think about it now,” Cuban said. “That was a different NBA. It’s changed dramatically since then.
“I think guys have grown up more, I think we’ve become better at working with guys, I think social media has just changed how guys deal with themselves. ... and deal with the public because there are cameras everywhere and guys realize everything they do impacts the brand because it’s going to be on social media everywhere. I think of all the leagues, our guys understand branding and the positioning in the market place.”
The Pacers were coached at the time by Rick Carlisle, who now coaches the Mavs.
Guard Devin Harris missed Wednesday’s game due to soreness in his lower right leg, but expects to play Friday against the Lakers.
“It’s precautionary more than anything else,” Harris said. “I’ve got a doctor’s appointment [Thursday], but I don’t expect to miss any more time again.”
Harris first started feeling pain in his right leg Nov. 11 against the Sacramento Kings. It reached a crescendo Monday in Charlotte when Harris left the game for good with 5:34 remaining in the second period after playing only 10 minutes.
Harris said the pain is primarily located in the middle of his right calf all the way to his ankle.