Looking to have a little fun and even capitalize on Rougned Odor’s punch to the jaw of Blue Jays outfielder and No. 1 nemesis Jose Bautista, Heim Barbecue went public with an offer of free barbecue for life for the Texas Rangers hero.
“The Punch” was played and replayed countless times with Rangers fans bowing to their new lionhearted champ with the right cross, Blue Jays fans cursing Odor and baseball analysts from coast to coast debating whether “The Punch” was good or bad for baseball.
Heim Barbecue, which serves its food out of a trailer with a brick-and-mortar restaurant on the way, sure thought it could be good for business, or at least a laugh. They even had these commemorative T-shirts printed up.
Odor was already being hailed as a king in North Texas and now that he was about to eat like a king for a lifetime, well, that was apparently too much for Blue Jays to stomach. Mean-spirited tweets directed at Heim started firing off from way up north.
“I knew our customers would think it’s funny — I talk baseball a lot with people who would come to the trailer, but once it got on ESPN, the whole thing blew up and then we started getting ridiculous messages and phone calls from the absolute worst people,” owner Travis Heim told the Dallas Observer’s Beth Rankin.
Angry Jays fans were giving Heim 1-star reviews and even started leaving expletive-filled voice mails. He told Rankin that he even started getting death threats on his cell phone, which doubles as the restaurant’s line. He’s changing the number.
“Well, we did make a funny shirt, so it’s understandable that people would want to ‘murder my whole family’ in response,” Heim told Rankin. “I guess this is just the cost of going ‘viral.’ I understand people are (expletive), especially on social media, but the death threats and saying they are going to come to Texas and murder my whole family?”
Maybe Heim should ship them some brisket to mellow them out.