Recruiters getting their messages out on Twitter

05/05/2014 11:29 AM

05/05/2014 12:19 PM

Social media has become so intertwined with recruiting that it’s hard to imagine a world in which prospects didn’t list their top 10 schools, post pictures of official visits and eventually announce their commitments on Twitter.

So, not surprisingly, head coaches, assistants and staff members have flocked to Twitter as a way of promoting and building their school’s brand and staying in touch with recruits through private messages.

And while it’s usually the head coaches who rack up thousands of followers, assistant coaches have become increasingly popular among players and fans. Here’s a look at how each staff at area Big 12 schools and the SEC’s Texas A&M use Twitter:

Texas

Charlie Strong’s staff hasn’t been too active on Twitter since the Longhorns’ new coach took over in February. But defensive coordinator Vance Bedford ( @CoachBedfordUT) has more than 10,000 followers and has slowly become more active on Twitter, posting pictures of Texas’ past greats.

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