The Wrangler National Finals Rodeo will remain in Las Vegas through 2024, the Professional Rodeo Cowboys Association announced Friday.
The Las Vegas Events Board of Trustees and the PRCA reached a new agreement that will begin after the 2014 event.
Dallas and Orlando, Fla., were on a short list of possible options if the event were to move. PRCA officials conducted site visits to both cities.
Per the agreement, Las Vegas Events will guarantee $16.5 million annually in purse and sponsorship for the NFR. From 2015-19, the contestant purse will be $10 million, while stock contractors will receive $3 million annually. The contestants will be guaranteed $10,000 each year, which will not be offset by contestant winnings. From 2020-24, there will be cost-of-living increases to each purse and guarantee.
Additional elements of the agreement include a season-long sponsorship program with the PRCA, presenting sponsorships of the RAM National Circuit Finals Rodeo and 12 RAM Circuit Final Rodeos, as well as the National Finals Steer Roping, if it is held in Las Vegas.
The Wrangler NFR, known as the richest and most prestigious rodeo in the world, has sold out 270 consecutive performances and attracts the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding.
Qualification is based on the PRCA World Standings. In 2013, the event had a total attendance of 176,558 over the 10 days of competition in Las Vegas, resulting in a non-gaming economic impact of $87.9 million for the destination.