DALLAS -- The people in Bristol may want to seriously consider waiting another year or two before launching Bevo TV. Its anchor piece of programming -- football -- has no star. Bevo TV has no quarterback.
In his first year, Garrett Gilbert's turn as The Guy was worthy of cancellation to the degree that UT now boasts four guys auditioning for the role.
We all know the saying -- if you have four quarterbacks, you don't have any quarterbacks.
Coach Mack Brown finally succumbed to pressure by officially throwing former offensive coordinator Greg Davis under the bus and kicking him out the door as The Problem. But until UT solves its QB issue, it won't matter who calls the plays.
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Until Mack finds the next Major Applewhite, Vince Young or Colt McCoy, this thing is going to remain messy, the 'Horns are going to get smacked by OU and people longingly will recall the days of Peter Gardere.
"The No. 1 thing we want is leadership," St. Mack told reporters at Big 12 Minus 2 media days Monday. "We want somebody that can get that swagger back."
In this slimmed-down conference, UT's QB situation is far behind that of Oklahoma, Oklahoma State, Texas A&M and Baylor. That's why the 'Horns are projected as a middle-of-the-pack team in a conference it should theoretically dominate.
All of the good vibes that Gilbert generated from playing so admirably in the 2010 national title game as a true freshman against Alabama's NFL defense faded under a wave of turnovers and seven losses last season.
Now he's just another guy competing for a job on a team that still has offensive line issues, has no bona fide star receiver and lacks reliable runaway running backs.
The role of UT QB is hard enough, but this position as presently constructed requires something that may not exist on this roster, or not that we have seen to believe otherwise.
"You go from a Colt McCoy, who was a senior in the Heisman race, to basically a freshman who has never played before," Texas A&M safety Trent Hunter said. "For a top-tier team like Texas, you are going to have a little bit of a drop-off unless you have some freak athlete at quarterback."
The 'Horns have had that before. His name was Vince Young, who, given the way his NFL career has evolved, would love to be back in Austin.
As it stands today, Mack has the position open to four guys.
Go with Gilbert as No. 1 followed by Case McCoy, Connor Wood and David Ash.
From the on-paper perspective, Gilbert still looks the part. At 6-foot-4, 218 pounds, he physically passes the eyeball test. Of course, so did Chris Simms. But expect Gilbert's leash to be very short, and if Ash does anything in the fall, he's going to be No. 2 very quickly.
Whether Gilbert has a shred of confidence after that 2010 wreck remains to be seen. He had 17 picks against 10 touchdown passes. In Gilbert's biggest win, at Nebraska, he completed 4 of 16 passes.
"What happens when you lose, it usually goes to the play-caller, criticism goes to the quarterback," said Brown.
What is obvious is that Mack doesn't have as much confidence in Gilbert today as he did this time one year ago. How could he?
Brown has opened up the competition to kindle the type of healthy fight that occurred between Jevan Snead and Colt McCoy when the team basically made Brown's decision for him.
"Garrett has become stronger and kind of corrected some of the mistakes he made, and he's learned from that, and grown as a leader, as a leader whereas the other three don't have as much experience," Texas running back Fozzy Whittaker said. "You can tell everybody is hungry for that job."
This does not mean all is lost.
Remember, there was a time when VY had to really work to beat out Chance Mock. There was a day when people, a lot of them, actually thought Snead had a far greater upside than Colt.
But unlike those QB competitions, this one deals with the expectations for this position that have eclipsed the preposterous because of the national successes of VY and Colt.
"The quarterback position at the University of Texas is incredibly hard," Texas linebacker Emmanuel Acho said.
Whether it's Gilbert or Wood, Mack has to find his quarterback that will work. Until he does, Bevo TV will join the growing landscape of "there's nothing good on TV to watch."
Follow Mac Engel on Twitter @MacEngelProf.
Mac Engel, 817-390-7697