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Traffic promises to be challenging in and around TCU on Saturday. Our advice: Get there well before the 6:30 p.m. kickoff.
Also, avoid exiting Interstate 30 at University Drive to get to TCU; that street will be backed up. As an alternative, take Interstate 35W to Berry Street and head west.
If you’re coming from southwest Fort Worth, take Hulen Street to Berry Street and head east.
If you don’t have tickets
The game will be telecast on the CBS College Sports cable channel: On Charter, that's channel 290; on DIRECTV, it's channel 613; and on Dish, it's channel 152.
If you don’t get that channel, numerous sports bars will show it.
Radio: ESPN/103.3 FM and KTCU/88.7 FM.
Also, avoid exiting Interstate 30 at University Drive to get to TCU; that street will be backed up. As an alternative, take Interstate 35W to Berry Street and head west.
If you’re coming from southwest Fort Worth, take Hulen Street to Berry Street and head east.
If you don’t have tickets
The game will be telecast on the CBS College Sports cable channel: On Charter, that's channel 290; on DIRECTV, it's channel 613; and on Dish, it's channel 152.
If you don’t get that channel, numerous sports bars will show it.
Radio: ESPN/103.3 FM and KTCU/88.7 FM.
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Have more to add? News tip? Tell us
What’s good for TCU football apparently is good for Fort Worth business.
Look no farther than Magic Etc., the Fort Worth "theatrical department store," where saleswoman Tami Howard has been serving as de facto consultant lately to building managers who want to turn their lights purple.Wonder how Chesapeake Energy changed the color of the lighted crown atop its downtown Fort Worth tower? No high-tech solution there. Chesapeake bought 68 purple plastic theatrical gels at Magic Etc. for less than $7 apiece and clipped them to the lenses of its 1,000-watt white spotlights. Chesapeake also put managers of The Tower — a downtown Fort Worth condo building that also has a lighted crown — in touch with Magic Etc."The Tower’s going purple tonight with our help," Howard said matter-of-factly Friday.A day ahead of the big game between fourth-ranked TCU and 16th-ranked Utah at Amon Carter Stadium, Friday was "Go Purple Day" in Fort Worth, helping to boost sales of everything from sweatshirts to Christmas ornaments, flags and light fixtures.At the TCU Barnes & Noble bookstore, manager Llisa Lewis — fresh off of having been swamped Thursday afternoon by children and their parents looking for purple clothes to wear Friday — said she’s noticed a marked uptick in sales of Frogs paraphernalia over the last two games.Besides its implications for the football team’s title hopes, today’s game has a tie-in to breast cancer research and education: $3 from the sale of every Frogs For The Cure T-shirt goes to the cause, Lewis said."You’ve got the No. 4 team in the country, you’ve got the Cinderella team, you’ve got the Race for the Cure, you’ve got ESPN GameDay coming into town for the first time, and you’ve got the new uniform," Lewis said, referring to Nike apparel that debuted at TCU this week, including two T-shirts for sale at the bookstore.Lewis said she pushed up scheduled deliveries of merchandise that was on order from November through March."We’ve got it coming," she said.One of her suppliers, Blake Gore, who represents Under Armour, Gear For Sport and Champion apparel, said deliveries of TCU merchandise to his three accounts that buy it have grown 25 percent this year."TCU does a really strong business regardless of their sports success," said Gore, who graduated from TCU in 1995 with a degree in marketing and advertising.But the team’s climb up the college football polls, and Mayor Mike Moncrief’s declaration of Go Purple Day, have driven sales higher among frequent and occasional purchasers of Frogs goods, Gore said. Deliveries tripled in the last three weeks compared with the same period last year, he said."If it’s purple, it’s selling," he said.At Longhorn Manufacturing Co. in North Richland Hills, which makes car dollies, engine stands, auto rotisseries, trailer hitch covers and metalwork novelties at a small plant in Haltom City, co-owner Joe Wade has seen sales drop about 30 percent this year.
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