If someone said they wanted a luxury paper clip, the average person would likely call them crazy.
But it seems Prada believes that’s a market worth cornering because it’s selling a sterling silver paper clip with “Prada” embossed on one side for $185. It’s made in Italy and you can buy it on Barneys New York website.
It’s supposed to function as a money clip, according to the website, and is about 2.5 inches long and just under an inch wide. You can get a package of 300 silver-colored paper clips that are larger for $5.36 on Amazon, less than two cents apiece.
The price spurred shock and outrage online.
Never miss a local story.
Others started comparing it to Clippit, commonly known as Clippy, the persistent Microsoft Word assistant.
It doesn’t appear to be a new product – there are tweets with pictures of slightly different looking Prada paper clips from 2012. But it’s getting some renewed attention online, joining a $2,145 Balenciaga bag that looks like a $1 IKEA tote and $425 mud-stained jeans at Nordstrom. Both of the latter products sold out, so maybe there’s a method to ridiculous price madness.