Mansfield’s new tagline promotes city’s location, pride

06/30/2014 3:56 PM

06/30/2014 3:57 PM

Belinda Willis wants to let people know who and what Mansfield is. So the city’s director of communication and marketing asked the residents, who had a lot to say.

“Our community has a great deal of pride in Mansfield,” she said. “They like the history, hometown feel, that it’s close to everything, the sense of community and that it’s in a metropolitan area.”

Willis, with the help of a marketing firm and residents’ opinions, came up with a new city tagline, “Mansfield Texas, Minutes to Everything, Second to None.”

“We wanted to find a tagline that says something about who we are, that the community can embrace and tells others about our community,” Willis said.

The city will roll out the new tagline at Thursday’s Rockin’ 4th of July event, with promotional giveaways. Residents and visitors will also begin to see the new slogan on banners on Debbie Lane and Main and Broad streets.

“It’s a way to give people a glimpse of what Mansfield’s all about,” Willis said, “whether they live here, are thinking of moving here or live in a nearby city.”

The city’s familiar logo, located throughout the city, will not change, Willis said.

But several departments will be getting new logos or tweaks to the familiar logo, she said. The parks department, animal care, library, environmental services and water departments will have related symbols that identify their particular department added to the city logo, while the Mansfield Activities Center gets a whole new look.

The city’s tourism department, which has its own logo, also gets a new tagline, “Mansfield Texas, Come for the Location, Stay for the Fun.”

“When we’re out selling at trade shows, the No. 1 thing we sell is the location in the Metroplex,” said Theresa Cohagen, the city’s tourism manager. “It has wide-open spaces, and it’s close to Cowboys Stadium, and we have Big League Dreams and Hawaiian Falls. There’s not a lot of traffic and our hotels are clean and have good customer service.”

The city got help from focus groups of local residents and hired BrandEra marketing from Fort Worth to help with ideas, surveys and research. The Mansfield Economic Development Corp., parks and recreation department, communications and tourism department chipped in to pay the consultants’ $49,000 fee.

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