New Keller bike shop promotes cycling culture

07/15/2014 11:37 AM

07/15/2014 11:39 AM

There’s a new hub for cycling enthusiasts in Keller Town Center.

Knobbies and Slicks Bike Shop opened June 21 at 251 Town Center Lane, after moving from Colleyville.

Owner Bud Zarsk said he chose Keller because of his desire to encourage a biking culture in the city and surrounding area. The location is a perfect starting point for the shop’s frequent organized rides.

On Saturday, Knobbies and Slicks hosted a grand opening bike ride from the shop to Eagle Mountain Lake. About cyclists of all ages participated in the event.

The store focuses on customer service and fostering cycling camaraderie.

Javier Herrera, who specializes in marketing and sales for the shop, said that more than 100 area cyclists are involved in the sponsored rides that occur almost every day of the week. Some events are geared towards seasoned competitors while others are designed to safely train and encourage new riders.

“We welcome the casual riders and the families, and we welcome the enthusiasts who are looking for some real coaching,” Herrera said.

Bicycles carried in the shop range from entry-level options at about $400 to rare Italian racing machines with $14,000 price tags. The store also has its trademark purple and pink kits (racing apparel), helmets, shoes, sunglasses, nutrition and accessories or upgrades for bikes. There is also an in-house mechanic to service bikes.

Anyone who purchases a bicycle will get a personalized fitting to ensure a comfortable ride, Herrera said.

Eventually, the store plans to have bikes for rent to use on the area paths. Zarsk also would like to work with city officials to create a single track mountain bike trail along Bear Creek just south of the shop.

Herrera called Knobbies and Slicks the “Cheers” of bike shops, like the TV bar where everyone knows your name.

“One of the biggest vibes is that we’re a small shop, not a chain,” he said. “We’re all cyclists to some degree. We all ride. People love to come here and hang out.”

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