Keller Citizen

January 8, 2014

Officials discuss adding video scoreboard at KISD stadium

Students would record and edit content, instant replays.

Instant replay may soon be available at the Keller ISD Stadium if trustees approve the addition of a digital video scoreboard.

In a report at the Dec. 19 board meeting, administrators said that corporate sponsors could cover the cost of the big screen while students could learn video skills by recording and editing content.

Athletic Director Bob DeJonge said a 24-foot-by-15-foot color digital video board would cost between $500,000 and $600,000. The price would include fitting a room in the press box to serve as a control room.

Administrators showed a mock up with the video screen above six lighted 5x8 foot signs for sponsors. The bottom quarter of the scoreboard would be the current scoreboard.

Sponsors would pay a per-year fee to be on the board with the cost recouped in 10 years. For their sponsorship, businesses could get several pre-approved video announcements, scrolling messages and corporate links on the Keller ISD website.

Students and a sponsor would staff a control booth where they would operate three cameras: one in the press box, one in the end zone and one running up and down the sideline. Students would screen footage, edit and show replays and clips. Students in audio-visual classes could also produce content for short public service announcements, interviews and features on school achievements.

Trustee Craig Allen said, “You can’t undersell the educational value of this kind of experience. This is a real world practical way to do that. Having it pay for itself is just a bonus.”

Administrators plan to present the video scoreboard to trustees for a vote at the Jan. 16 meeting. If approved, officials would finalize advertising plans by March and award a contract in April so that installation could be complete in time for fall 2014 football games.

Trustee Cindy Lotton asked administrators to check with the city of Keller for any necessary approvals.

One of the selling points of the board is that four high schools use the stadium for a total of 20 games a year. A second competition stadium was rejected by voters in the 2008 bond election.

Lotton said, “In the near future we’re just going to have one, so we need to have the best stadium we can have.”

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