Downtown Fort Worth has a new storefront: Obamacare

02/17/2014 2:37 PM

02/17/2014 8:11 PM

The storefront in downtown Fort Worth touts Obamacare. But this isn’t a government operation.

The new sign at 830 Taylor St. across from the Federal Building was put up Monday by American Health Underwriters, a Fort Worth insurance firm that has been in the building for 30 years.

Gary Davis, the company’s director of marketing, said the company decided a couple of months ago that it wanted to help local residents sign up for private health insurance under the Affordable Care Act, widely known as Obamacare, which offers federal subsidies to offset premium costs based on income.

The company detected a need for the service, which is free to consumers, after the government’s HealthCare.gov website had weeks of technical problems that made signing up difficult. Other insurance brokers are also helping clients sign up for policies under the ACA.

“We don’t want anybody going without health insurance if they can get a subsidy,” Davis said.

Under the federal law, consumers have until March 31 to enroll for insurance and qualify for a subsidy this year. But Davis said “the spigot doesn’t get turned off then” and American Health Underwriters plan to keep the sign up for the long-term.

While the company’s employees don’t necessarily agree with every aspect of Obamacare, Davis said, “It’s the law, and we want to be available to help Fort Worth residents get enrolled.”

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